HUNTER publishes sustainably produced main catalogue
It has just left the printing press and is now on its way to customers and countless sales partners worldwide: we are talking about the new HUNTER catalogue in its 11th edition. For the first time in the company's 40-year history, the cover of the 560-page catalogue is adorned with an attractive photo. The viewer is almost magically drawn to the faithful eyes of a dog and a carefree, happy child. A ray of hope with the unspoken message that at the internationally successful family business, challenges of every kind are turned into opportunities and used.
Despite the pandemic, the innovative company headed by Managing Director Nadine Trautwein has continued to develop many new products for dogs and cats with great potential for success - a total of around 1,200 articles, which are colour-coded in the catalogue for optimal orientation.
The HUNTER catalogue Vol. XI, that is published just in time for Interzoo digital 2021, will of course also focus on the company's 40th anniversary as well as POS highlights such as the harness centre, which offers end consumers orientation and purchase advice in one, relieves the specialist trade of advice-intensive dog harnesses and at the same time increases customer satisfaction.
With the goal of making the lives of people and their four-legged friends a little more pleasant and comfortable every day and the focus on sustainable action, the internationally successful brand wants to become a little greener step by step.
The new main catalogue, for example, was again provided with a robust hard cover in order to be as long and intensively usable as possible in daily use by the specialised trade. In addition, the catalogue was produced in a climate-neutral way, because the CO2 emissions caused by printing and shipping were completely offset by supporting the project »Clean cookstoves, Nyungwe, Rwanda«. The catalogue is printed exclusively on paper from sustainably managed forests and controlled sources - the PEFC certification of the main catalogue has been a matter of course at HUNTER for many years.